Turn your Microsoft solution into a market-ready offer.
The Offer-to-Market Sprint turns what your team knows technically into positioning, a Marketplace listing, sales collateral and a 90-day launch plan that buyers and Microsoft sellers can act on.
The problem
You built something great. Explaining it is the hard part.
Most Microsoft partners are excellent at delivery and stretched on marketing. The solution works and customers who buy it love it. The trouble is turning all that know-how into an offer people outside your team understand quickly.
Your listing reads like a spec sheet
The solution is strong, but the Marketplace page lists features, SKUs and Azure services. A buyer skimming it can't tell what problem you solve or why it's worth a conversation.
Your engineers know it best and have no time
The people who understand the offer are billable, booked and deep in delivery. Marketing gets a half-hour of their time and a slide deck from last year.
Published is not the same as promoted
Plenty of partners go through the work of publishing an offer, then nothing happens. No landing page, no campaign, no plan, and no leads to show for it.
Microsoft sellers can't sell what they don't get
Co-sell only works when your PDM and field sellers can explain your offer in one sentence. Without a clear one-pager, you stay at the bottom of their list.
The opportunity
Marketplace is a channel most partners leave on the table.
Customers are buying more of their software and services through Microsoft Marketplace, often drawing down cloud commitments they've already budgeted for. Many partners still treat a listing as a box to tick rather than a source of pipeline.
A well-positioned offer can open doors that cold outreach can't: discovery by buyers already shopping in Microsoft's ecosystem, a clearer story for co-sell conversations, and a reason for Microsoft field teams to bring you in.
None of that happens on its own. The listing has to be clear, the message has to land, and somebody has to keep promoting it after launch day.
Offer development + go-to-market
Everything you need to launch, in one focused sprint.
For partners launching a new Marketplace offer, funded engagement, accelerator or solution who need to turn technical capability into a commercial proposition.
SME strategy session
One focused working session with your solution experts to dig into the solution, ideal customer, business problem, differentiators and outcomes. We do the extracting so they don't have to write anything.
Offer positioning and messaging
Core value proposition, offer narrative, target audience, key benefits and supporting messages. The foundation every other asset is built on.
Marketplace listing copy
A customer-focused title, description, value proposition and supporting content, written to applicable Marketplace requirements.
Supporting sales collateral
A branded one-pager your sales team can send to prospects and share with Microsoft contacts.
Website landing page copy
Conversion-focused copy for a dedicated offer page: key messaging, benefits, proof points and a clear call to action.
90-day promotional roadmap
The channels, campaigns, content and Microsoft programme opportunities to focus on so your launch keeps moving after go-live.
Optional add-ons
How it works
Built around your team's calendar, not ours.
Your technical experts give us one strategy session. We take care of the thinking, writing and structure from there.
- 1
Kick-off
We review what you already have: decks, SOWs, architecture docs, past wins.
- 2
Strategy session
One working session with your SMEs. We ask the questions; you talk.
- 3
Messaging first
You approve positioning before anything else gets written, so nothing gets rewritten.
- 4
Assets delivered
Listing, one-pager, landing page copy and roadmap, ready to publish and use.
From partners we've worked with
“Testimonial quote placeholder. A sentence or two about the result, how easy the process was, and what changed after launch.”
Client name
Title, Company
“Testimonial quote placeholder. A sentence or two about the result, how easy the process was, and what changed after launch.”
Client name
Title, Company
“Testimonial quote placeholder. A sentence or two about the result, how easy the process was, and what changed after launch.”
Client name
Title, Company
Why Outspoke
We speak tech, and we speak buyer.
Outspoke helps technology companies explain what they do in plain language that sells. We know the Microsoft partner world, from Marketplace and co-sell to funded programmes, so you won't spend the first meeting teaching us the basics. We'll go straight to what makes your offer worth buying.
Questions
Good to know
Your solution is ready. Let's get the offer ready too.
Book a short call. We'll talk through what you're launching, when you want to go live, and whether the sprint is the right fit.
Book a discovery call